Top 8 Technical SEO Practices to Ensure Your SEO is Solid


Although you may know how to search for the best keywords you may not be aware of the technical issues of SEO such as reviewing your sitemap or making it more crawlable. Remember, it’s always the technical aspects that determine whether you succeed or not. It’s, therefore, important to ensure that all your technical issues are found and sorted out before creating and optimizing your content. Regardless of how intimidating your technical SEO may seem, you should know about it.

Technical SEO Practices to Ensure Your SEO is Solid

1. Ensure that Google is indexing your pages

If your website pages are not indexed then you are absolutely missing out on great opportunities. Don’t just rely on Google to find and index your site on its own. Even Google wants you to submit your URL:

Only indexed pages will appear in SERPs. Before you submit your sitemap to get your site indexed, be sure to have just one sitemap. With WordPress, if you use several plugins, they might each generate a sitemap for you like this:

You can identify how many sitemaps you have with WooRank or you can simply check off that you have a sitemap for submission.
You can check if your website is indexed with a simple Google search by using what’s called the site search operator. Simply type “site:[your domain]” and hit enter.
The results that you get will indicate the number of indexed pages and how many pages have not.

For instance, if you get 500 results, it means you have 500 indexed pages. You can then check out these results against the non-indexed web pages.

2. Protect your site from negative SEO

Sometimes your competitors may play dirty and do everything that they can to outrank you. Although your site may not be attacked, it’s important to always be prepared so as to prevent this. Negative SEO not only results in reduced organic search visibility but also lost sales and revenue.
To save your site from this, you need a regular backlink monitoring. If you suddenly see a huge drop or spike in the number of inbound links and you have not been doing anything then you need to investigate what could be wrong.
With the help of some tools, you can check how many backlinks your site has received. Take a look at WooRank’s SEO Review where you can check your site backlink counter side by side with your top 3 competitors:

To be sure that you are not missing on any negative SEO, it’s important to check your backlinks every week.

3. Check your site’s crawlability

Before indexing your web pages, they have to be crawled. By using some tools like our Site Crawl, you can check if your website can be crawled by Google. You may also use this tool to prevent some the indexing of some pages (example: if tags or categories create duplicate content)

There are certain types of content, such as Flash and frames, that they can’t properly crawl or index. If you want to add effects, you’re better off using HTML5, JavaScript or CSS, which Google is able to properly load. It’s important for search engines to view the pages like they are supposed to be so as to gauge their quality and content.
If your website is not crawlable then Google won’t index it.

4. Optimize your crawl budget

Crawl budget refers to the number of pages on a single domain that search engines can crawl within a given period of time. Check out Google’s explanation of crawl budget here.
Once you are aware of crawl budget, you must optimize your website to make the most of it. Although most people do not know how Google assigns crawl budget to websites, there are two theories that can explain this. First, it’s the number of internal links and second, the number of links from other sites.
Although you can’t grow your backlinks immediately, here are two major ways to optimize your crawl budget
Remove duplicate pages
Every duplicate page crawled is a waste of Google’s crawl budget so. You don’t have to delete duplicate pages, but you can “hide” them from Google. Use canonical tags, NoIndex tags or Google’s URL parameter tool to point crawlers away from duplicate pages.
Prevent indexation of pages that do not have any SEO value.
Terms and conditions, privacy policies, expired promotions, tag and category pages are some of the things that you need to consider. These pages likely won’t help you achieve your business goals so there’s not much point in have Google waste time crawling them.
You should also define certain parameters so that Google doesn’t end up crawling the same pages.

5. Improve your on page speed

Loading time has a great impact on a page’s SEO. You, therefore, need to check your site’s load time and speed and find the issues slowing it down.
If your site’s speed is much less than the way it’s supposed to be you can greatly boost it by resizing graphics and your images, linking to external pages or preloading your content.
Remember, page speed is not only important for your visitors but for the search engines as well. Most visitors who are impatient don’t like waiting for the site to load and Google doesn’t want to recommend those slow pages to its users. The speed test will, therefore, detect some of the issues that might prevent your page from loading fast.
Our WooRank Advanced Review goes deeper than page speed or load time, providing exactly what file caused your pages to be too slow. If you click on show more to find exactly what the issue is and fix them to increase your load time.
Learn more about how to optimize your page load time.

6. Remove any broken links

Broken links are both harmful for your site’s SEO and bad for user experience. Dead links directly prevent search engines from crawling your site because they use links to get from page to page. A broken internal link on your site is like a bridge being out on the highway.
Since Google would want to send its searches to high-quality sites hence broken links are obviously a red flag to this. Ensure that you detect and rectify any broken links that you may be having on your website. You can always use tools such as WooRank to check if at all your site may be having any anchors or broken links.

7. Make your site mobile friendly

If your website is mobile friendly, it will have a huge impact on its current ranking and even bigger impact in the future. With Google’s mobile friendliness test, you can check if your blog or website site optimized for the mobile user experience.
Boosting your mobile performance depends on factors such as the article lengths, fonts, viewport, content compatibility, types of headlines or the format of the articles.

8. Review your sitemap

Wait! Let’s go back to sitemaps.
If you’re using a CMS to build out your site or designing a fully coded site, the sitemap is one of the most neglected tasks. Take a closer look at how your sitemap is working, especially in regards to WordPress where everything is plug and play.
Sitemaps tell search engines where to find all of your content, and how often those pages are updated so they can be able to locate any new content faster.
Here are some things you should check your sitemap for:

  • Freshness: Whenever new content has been updated, your XML map should be updated. Your CMS should do this automatically, but it’s best to check manually.
  • Cleanliness: You need to ensure that your sitemap is free from garbage such as relative links and non-canonical URLs. You also need to regularly check your sitemap for any syntax errors that might occur.
  • Size: Although Google limits the number crawls to 50,000 URLs, keep them much shorter than that. By reducing the number of URLs you will be able to yield more effective crawls.

Check out our Guide to XML Sitemaps

Final words

Improving your site’s technical SEO might sound like installing complicated programs or writing codes. But it’s really not. You really only need to understand how search engines function and improve it.

By taking time to check out the technical problems, you will able to create better results in the long run. Following these technical SEO best practices, therefore, help you get more visibility, improve your ranking and boost your user experience.


Get a FREE 1-to-1 SME SEO Grant Consultation

Fill up below and we will get back to you with a FREE 1-to-1 SME SEO Grant consultation on how to grow your business in Google!

Latest News

What’s New in SEO & SEM ?

  • All
  • Acoustic Consultants Malaysia
  • Blog
  • Google Ads Malaysia
  • SEO packages in Malaysia
  • All
  • Acoustic Consultants Malaysia
  • Blog
  • Google Ads Malaysia
  • SEO packages in Malaysia
seo package

Can SEO packages in Malaysia help with international SEO efforts?

SEO Malaysia offers tailored SEO packages designed to elevate your online presence and drive targeted traffic to your website. With …

Acoustic Consultants Malaysia

What exactly is an Acoustic Consultant?

An Acoustic Consultant, often known as an Acoustic Engineer, is a sound specialist. They specialize in dealing with noise and …

SEO search engine optimization concept logo with magnifying on blue background. marketing strategy, online social media search engine 3d render illustration

Introduction to the Types of SEO Content That Will Generate Your Business

SEO Services, or Search Engine Optimization refers to content created to attract more internet users who are interested in your …

3 Strategies for Creating Effective SEO Content

SEO content may seem complicated to create and write when thinking of all the aspects that need to be considered …

paper stickers with words teamwork, business plan and seo on tabletop

Good Ideas for Your SEO Content

SEO contents are created with the primary goal of attracting search engine traffic to your website. Listed below are ten …

Robotic cyborg hand pressing a keyboard on a laptop 3D rendering

What is Marketing Automation and How Does it Work?

Marketing automation is a process that enables a business to let technology handle repetitive marketing tasks which will allow human …

Social media and digital online concept, smiling Asian woman using smartphone and show technology icon.

Key Benefits of Email Marketing

Emails are one of the internet features which never went out of style. It has been used since it was …

Blogger recording a video with a camera

Good Video Ideas for Your Digital Marketing

Today, video marketing is one of the top trends of online marketing agency Malaysia for many businesses across various platforms. …

Pile of 3D Popular Social Media Logos

Quick Guide on SEO, Social Media Marketing and Digital Marketing

There are several ways to approach digital marketing, including SEO, SEM and SMM, which are mainstream mediums which companies all …