There are several ways to approach digital marketing, including SEO, SEM and SMM, which are mainstream mediums which companies all over the world use to advertise and market their products.
SEO stands for Search Engine Optimization, SEM is Search Engine Marketing, and SMM, the latest amongst the three is an abbreviation for Social Media Marketing. This article will elaborate on how these three channels differ and what they can do in order to market your brand online successfully.
- SEO (Search Engine Optimization)
SEO is an ongoing top practice for digital marketing agency KL today to help businesses increase their searchability and visibility in search engines. SEO helps your website’s Search Engine Result Page (SERP). When learning about how to optimize your site via SEO, there are two types to know, on-page SEO, such as the use of keywords in your webpages and optimized URL structure, and off-page SEO, such as the use of back-links where other companies provide links in their sites which leads to yours. Several features of web design will also boost your website’s SEO, including mobile-friendly sites, fast loading and friendly navigation. There are various aspects to look at to increase your website’s SEO. Generally, it increases your chance to be seen amongst million other sites on the internet.
- SEM (Search Engine Marketing)
SEM drives traffic to your website using paid online advertising such as through Google Ads Malaysia or Pay Per Click (PPC). Now, with the prices of Google Adwords and PPC significantly increased, businesses opt for paid advertising on social media platforms and engage with social influencers. The trends in digital marketing change frequently. Now, companies are spending more on SMM (refer next point) because it works as the best digital marketing tactic. Next to everyone in the world is active on some social media platforms. Therefore, the reach for your business to targeted audiences is proven to be better and more prosperous through SMM, especially in 2020.
- SMM (Social Media Marketing)
SMM aims to drive traffic to your website or blogs and engage the audience with the products or services you offer. There are several key features and points to encourage audiences engagement through SMM. The foremost step to start with is identifying which platform your potential buyers frequently visit. Then curate personalized contents which resemble your targeted audiences. Other essential and trending methods of SMM now is paid advertising across platforms, and social media influences marketing agency Malaysia.