Why we shouldn’t forget about PageRank in 2019
Before we talk about anything else, let’s address the elephant in the room. The last official public PageRank update happened in December 2013. In October 2014, Google’s John Mueller confirmed what we’d long suspected – that Google Toolbar PageRank was officially dead. The final nail in the coffin came two years later when Google removed […]
Don’t Invest in Content Unless You Can Be #1 – Here’s Why
This ain’t 2005. This ain’t “everyone should be blogging.” This ain’t “but blogging is free!” Overall, the content space is still pretty immature. Not as professional or organized or cut-throat competitive as SEO or Google Ads. But that doesn’t mean it’s getting any easier, either. ‘Cause it ain’t. In fact, it’s rapidly doing the opposite, […]
Content Strategy and the Google Algorithm Update March 2019
Google’s SEO Starter guide states that compelling and useful content is highly important, more than most other traditional ranking factors. Because getting content right is so important for ranking, I asked Jeff Coyle, the co-founder and Chief Product officer of MarketMuse.com if he had any insights. He shared a view from the perspective of the […]
SEO Study: Backlinks Decline as Ranking Factor
In a practice as complex and seemingly indecipherable as search engine optimization, the clues gleaned from large ranking factor studies can shine some light. To this end, Searchmetrics, a search marketing company, released its annual Google ranking factors study this week. Among the most important findings, Searchmetrics discusses: content relevance and user intent; user signals […]
7 Timeless Internet Marketing Strategies That Work!
If you’re not actively marketing your business online in 2018, then you’re leaving money on the table. But here’s the problem: online marketing can seem quite daunting and complicated. This can deter even the most focused of entrepreneurs from ever implementing an online marketing plan. That’s why the goal of this article is to dissect […]
A 5‐Step Online Reputation Management Guide That ANYONE Can Follow
Have you ever Googled yourself (or your company) and seen a negative comment or review? Then you should consider proactive online reputation management. But it’s not just negative reviews you need to be aware of. For example, Google “hellofresh pricing” and you’ll see this. I’d be willing to bet that those who type this into Google […]
Top 7 Reasons Why Your Business Should Use Google Ads
To celebrate the renaming of Google Adwords to Google Ads (launching July 24th 2018) we thought now would be a good time to consider the 7 reasons why your business should use Google Ads. Google launched their online advertising platform almost 18 years ago. The platform is a pay-per-click (PPC) model that allows advertisers to […]
What Is SEO (Search Engine Optimization) & Why Is It Important?
SEO is the abbreviation of Search Engine Optimization. It is very popular nowadays. It is significance could be understood from the name being chanted everywhere online. And for a Web Editor is it a compulsion to get into the genuine definition of SEO. Along with the door of possibilities, it opens up for any online […]
A Guided Tour of the New Search Console (Google Webmaster)
If you’ve logged into your Google Search Console account in the last 24 hours or so, you’ve seen the announcement that the new Search Console has left beta: Even though it’s been around since Google announced it at the start of 2018, it’s technically been in the beta phase until now as Google ads more […]
Top 8 Technical SEO Practices to Ensure Your SEO is Solid
Although you may know how to search for the best keywords you may not be aware of the technical issues of SEO such as reviewing your sitemap or making it more crawlable. Remember, it’s always the technical aspects that determine whether you succeed or not. It’s, therefore, important to ensure that all your technical issues […]
