Using SEO for local businesses plays a big role in improving your brand or business so that it can appear on the first page of search engines. One factor that distinguishes it from broader general business is the use of SEO will target more specific keywords in certain geographical locations. Therefore, you need to know how to develop your local business with a more specific SEO strategy. Then, how to develop a local business with SEO? Here we summarize some of the tips for you:
Create a Google My Business Account
To be able to optimize local business with SEO, you can register your business on Google My Business. Google My Business is Google’s tool that can make your business appear on the local maps listing search page. In addition, Google My Business can also display various important information about your business profile, such as business name, company address, company telephone number, email address, hours of operation, company website, office photos, to client reviews.
To register in Google My Business, there are several steps that you need to do, including:
- Make sure you have entered full information;
- If you enter a picture or company logo, create an image file name that matches the keywords you are using;
- It is important to enter company categories so that your business is easily found on search engines.
Use Local Keywords
One way to develop a local business with SEO that should not be forgotten is, you must target local keywords. This will help your website appear on the first page of search engines. In addition, your business is also easily found by people around the business location. For example you have a business that provides “website design services”, then add the location (place) of your business, such as “Jakarta website design services”, “Surabaya website design services”, and so on.
Give Review and Rating on Google My Business
Google My Business can provide more exposure for your local business, for example showing photos, reviews, and ratings. Reviews and ratings will be displayed in search results in the form of stars. If the higher your business rating, the higher the chance for Google to be displayed at the top.
Here are 3 ways you can do to get reviews from consumers:
- Ask personally to consumers after making a purchase;
- Send an email to consumers asking for a review;
- Give good service to get the maximum review.
Create an Ad Campaign (Ads Campaign) with Local Targets
One of the fastest and most efficient ways to control local target visitors to your site is to create ad campaigns with local targets. Do not forget also the style of language or content techniques, because this will bring your brand closer to consumers. You can use Google Ads Advertising Services providers and tools like Facebook Ads.
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