Make it easy for search engines to rank your website in 2020
Audit your website and check all the technical signals to understand how search engine algorithms are handling your content. Contributor and SMX speaker, Fili Wiese, explains why it’s important to audit your website in 2020 to help search engine algorithms better understand your content. Below is the video transcript: Hello, my name is Fili. I […]
7 Coding Barriers to SEO Success
It’s natural to assume that everything humans see on a website is accessible to search engines. But that’s not the case. Googlebot can reportedly fill out forms, accept cookies, and crawl all types of links. But accessing these elements would consume seemingly unlimited crawling and indexing resources. Thus Googlebot obeys only certain commands, ignores forms […]
What’s next for technical SEO?
It seems as though technical SEO is experiencing a resurgence in popularity. In 2016, Mike King believed that we were on the cusp of a technical SEO renaissance due to the rapid advancement of web technologies. And in 2017, interest continued to boom. Needless to say, spirits are high going into 2018 with a renewed […]
Claim your Knowledge Graph: Here’s how
Google has continued to expand the presence of its Knowledge Graph results and is now a common element in most search results. The Knowledge Graph is, of course, an organic search element and is closely tied to related elements such as featured snippets and rich results. It is now a common SEO practice to attempt […]
5 easy-to-miss SEO mistakes blogs make
The digital marketing landscape has evolved significantly over the last two decades. And between Google’s ever-changing algorithm and the deluge of misinformation floating through the digital marketing sphere, it’s easy to lose sight of basic practices we should be employing in our own SEO and content marketing strategies. With every new algorithm update and technological […]
How to develop content your target audience actually wants
In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content marketing doesn’t work as well as it used to, that it’s redundant and that there’s too much of it. But as long as we have the Internet, content is going to be the playing […]
7 Ways to Integrate SEO with IT
Search engine optimization relies heavily on support from information technology personnel. Improving relationships and processes between the SEO and IT teams greases the skids so that support is in place before a critical need arises. IT controls search engine access to your site. IT is also responsible for programmatic optimization of tags, resolving server errors, […]
7 Ways to Do Audience Research & Analysis for SEO
SEO isn’t just about the numbers (i.e., keyword ranking positions, number of backlinks, traffic, etc.). It is also about understanding the audience and building an SEO campaign around that information. When SEO is centered around the right audience, targeted traffic increases, which leads to more conversions. There are several methods that will help you research […]
Easy and Effective Google Analytics Alerts for SEO Monitoring
Google Analytics custom alerts – email notifications triggered by events such as a sharp rise or fall in traffic – have been around for some time now, but are surprisingly underused. This is a shame, especially considering how quick and easy they are to set up. To access your custom alerts simply select Customisation from […]
Aligning content and SEO for search success
Here are some best practices to get content and SEO teams working together throughout the creation process to ensure your pages are well-suited to succeed in organic search. Andrew Dennis on April 12, 2019 at 9:01 am From a 30,0000-foot view, capitalizing on organic search as a customer channel seems so simple. You need to […]
